The ICF (International Coaching Federation - www.coachfederation.org) adheres to a form of coaching that honours the client as the expert in his/her personal and/or professional life and believes that every client is creative, resourceful, and whole. Standing on this foundation, the coach’s responsibility is to:

1. Discover, clarify, and align with what the client wants to achieve
2. Encourage client self-discovery
3. Elicit client-generated solutions and strategies
4. Hold the client as responsible and accountable

Professional coaching is an ongoing partnership that helps clients produce fulfilling results in their personal and professional lives. Through the process of coaching, clients deepen their learning, improve their performance, and enhance their quality of life.

101 Reasons why people hire a coach:

1. Attract success
2. Become a "bigger", more magnanimous person
3. Become a person who responds quickly and fully to opportunities and problems
4. Become a stronger, more effective manager
5. Become more at peace with myself, life and others
6. Become more aware more quickly
7. Become more coachable and flexible to input from others
8. Become more compassionate
9. Become more consistently passionate about my life and work
10. Become more graceful in how you deal with life
11. Become more grateful
12. Become more receptive to new ideas, approaches and views
13. Become much better organized
14. Become much more creative in my life
15. Become physically and financially "safe"
16. Better leverage my assets
17. Build significant reserves in all areas of my life: Time, money, love, opportunity
18. Career Advancement
19. Career commitment and development
20. Change: learning to adjust
21. Conflict management
22. Contribute more to others without wasting my own time or resources
23. Corporate expansion
24. Create a coordinated and comprehensive LifePlan for the next 5 years
25. Decision making process
26. Deliberately cause (meaning to create) my life and success
27. Develop a broader perspective about life, myself, my life and my work
28. Develop a customized personal reading program to better educate myself and expand my thinking
29. Develop a formal schooling/educational plan
30. Develop a marketing plan
31. Develop a stronger personal style
32. Develop and improve my personality and attitude
33. Develop more of a positive effect on others
34. Develop my great ideas into something that is financially and personally rewarding
35. Develop my intuition to fully respect and immediately respond
36. Develop my mind and intellect more than I have
37. Develop my own PROBLEM FREE ZONE
38. Develop my personal purpose and mission
39. Develop service excellence within the organization
40. Effective people management: relationship & communication skills
41. Eliminate "tolerations"
42. Enhance inner confidence
43. Ethical management
44. Excellence development
45. Executive Coaching
46. Experience more pleasure
47. Finish those projects, situations and problems for ever
48. Get back in balance
49. Get to know myself better
50. Get to know myself better so I can make better decisions
51. Get web savvy
52. Have more confidence in how I present myself
53. I need a complete life makeover, starting from the ground up.
54. I want to be happier than I am right now
55. Improve my effectiveness
56. Improve my timing, synergy and synchronicity so I don't miss opportunities
57. Increase my "bandwidth" - quickly receive and process information
58. Increase my company's productivity
59. Increase my personal productivity
60. Increase the amount that I'm saving each year
61. Increase the level of integrity in my life
62. Increase the profits of my business
63. Increase the size, scope and depth of my professional network
64. Install administrative selling or management systems at work
65. Integrate the various elements of my personal and work lives
66. Invest more time and money into my business
67. Learn effective team building skills
68. Learn how to make life effortless
69. Learn how to satisfy all of my personal needs
70. Learn key negotiation skills to help me get what I want and create a Win-Win-Win
71. Learn more about love, how it works and how to become more loving to everyone
72. Learn to accept things more readily with less resistance
73. Learn to be inter-developmental with everyone: work in collaboration and partnership
74. Learn to better prioritize goals, responsibilities, roles and projects
75. Master my selling skills
76. More quickly and powerfully influence staff
77. More quickly assimilate what I notice, experience and learn
78. Performance Coaching
79. Personal and corporate values
80. Personal Coaching
81. Personal growth
82. Problem solving
83. Provide even more value to my clients and customers than they receive currently
84. Raise standards of behaviour, expectations, relationships and lifestyle
85. Reach important goals sooner with support of a Coach
86. Resolve an old relationship problem, or improve a key relationship
87. Set much wider boundaries
88. Show and earn sensitivity and respect
89. Simplify my life
90. Strengthen character
91. Stress reduction
92. Take better care of self: Mind, body, spirit
93. Take more initiative
94. To act more like a strong leader
95. To build and leave a legacy in this lifetime
96. Totally master what I do
97. Training and development strategies
98. Uncover resistance
99. Update some of the assumptions I've made about myself
100. Wake up to the truth about my life

101. Discover what matters to me most!